I enjoyed this task. Lulu.com was fairly easy to use and I think it’s a really good way of harnessing that ‘long tail’ to create publications and books that only a limited number of people will buy. I think the business model Lulu uses would be successful because of the sheer number of people who would want to create their own calendars, books, etc.
I think this self-publishing revolution is quite a significant change and that it may change the nature of publishing – where once people had to be approved by a publisher before anything could go ahead and be published, these days they can do it themselves. It levels out the playing field, making it more bottom-up rather than the traditional publishing model which is more top-down.